Chas. Porter Brand Architect
✳︎ Minneapolis-based brand studio
I work with companies at inflection points where their brand no longer fits with market demand. Sometimes it's an execution problem—the strategy is sound but the creative work isn't landing. More often, it's a foundational strategic problem—the positioning or messaging itself is out of step with where the business needs to go. I name the problem, build the foundation, create the playbook, and iterate to market results.
● Services
I translate vision into direction your teams can execute
Discovery + Understanding your business, market, and ambitions. Where you’ve been, where you’re headed, and what’s in the way.
Strategic Alignment + Working with leadership to define the direction. Not a document—a decision.
Positioning + How you’re different and why it matters. The strategic choice that shapes everything else.
Messaging + The words that make your positioning real. Clear, consistent, actionable.
Brand Guidelines + The foundation documented. So your teams can execute without guessing.
Team Direction + Directing your internal teams, external partners, or both. Feedback, refinement, standards.
Execution + Website. Sales materials. Campaigns. The work that brings the brand to market.
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