How I Work
Phase 1: Validate the Direction (60 days)
Prove demand exists. Measure competition. Develop strategic positioning.
Phase 2: Pilot & Iterate (90 days)
Run controlled tests in market. Refine based on results. Prove what works before scaling.
Phase 3: Exercise & Scale (6-12 months)
Build the proven approach into a repeatable system.
Outcomes
Proof the new direction works before committing full resources
Board confidence backed by market results, not projections
A validated position you can defend and scale
Your Role
Meet to discuss your goal, review research, strategy and tactical plan, review results, approve next phase. Connect me to key stakeholders as needed.