The client made one request: “Other than buying a home, a graduate degree will be the most expensive purchase most people will ever make. Your job is to make our MBA look like it’s worth far more than the investment.”

My constraints: incorporate UST’s iconic stained glass windows and stay within the existing color palette. I reimagined both from the ground up—same ingredients, completely new recipe. The result was a graphic system built on flexible relationships rather than hard and fast rules that helped UST’s internal team elevate design across all applications. The following year UST contracted me again, this time to redesign their website to work with these standards.