University of St. Thomas
The client made one request: “Other than buying a home, a graduate degree will be the most expensive purchase most people will ever make. Your job is to make our MBA look like it’s worth far more than the investment.”
Role – Designer
I designed this graphic system to help UST’s internal team elevate design across all applications. The breakthrough came by creating a system of flexible relationships rather than hard and fast rules. The following year UST contracted me again, this time to redesign their website to work with these standards.
