Shock Doctor
I was hired to grow this athletic mouthguard company into the global brand leader in performance protective gear. I left after helping sell Shock Doctor to private equity, but was brought back, first as a contract Designer/Creative Director charged with expanding on the foundation I’d built as CMO, then returning again as Digital Strategist to improve their parent company’s online sales.
Role – Chief Marketing Officer
I collaborated with Duffy Design and created a new branding and packaging system that stimulated immediate orders, pushing shipping and delivery up 3 months and boosting sales 30%+ during a 10% category slump.
Designer/Creative Director
Contracted twice to expand on the brand foundation I’d set as CMO. Imagined, created, and produced consumer and trade campaigns that ran in digital media and at point-of-sale.
I worked with Shock Doctor over four years in three different roles. As CMO, I collaborated with Duffy Design to create a new branding and packaging system, then as Designer/Creative Director build on that foundation with “Project Your Machine” and the highly-detailed product feature images shown here, and finally as a digital strategist improving the performance of their digital marketing.
Designer/Creative Director
Chief Marketing Officer
Designer/Creative Director